In the first half of 2013, the total output value of Putian's shoe industry was 23.554 billion yuan, an increase of 14.1% over the previous year. There are more than 2100 shoe-making enterprises, 53 of which are 100 million yuan, accounting for 34% of the total number of billion yuan enterprises in Putian.

As a professional demonstration base for the transformation and upgrading of the national foreign trade, Putian Footwear Trade Demonstration Base at the national level has continuously improved and matured in the aspects of scientific and technological research and development, self-owned brand building, industrial agglomeration, and specialized industrial chain, and effectively promoted the development of Putian Footwear Industry. In the first half of 2013, the total output value of Putian's shoe industry was 23.554 billion yuan, an increase of 14.1% over the previous year. There are more than 2100 shoe-making enterprises, 53 of which are 100 million yuan, accounting for 34% of the total number of billion yuan enterprises in Putian.

It is understood that since its establishment in 2011, Putian Shoes Demonstration Base has been awarded the title of "China Shoes Export Base" and "China Shoes Innovative Design Demonstration Base". It has a large number of world and domestic brands, such as Sanfeng, Euro-American Dragon, Xiefeng, Putian Shoes, Lifeng, Huafeng, Sanlu and Ai. Enterprises with output value exceeding 100 million yuan, as well as more than 20 national and provincial famous brand products such as Watt, Jinjin, Vicky, Sandi, Shuangchi, Whitehead, Linu and Ruima, among which "Sanlu" brand sports shoes are the earliest independent brand in China, which has created the foundation of independent brand building of footwear in our country and still enjoys high reputation at home and abroad.

Not only that, the base has also formed a large-scale industrial agglomeration, such as shoes, leather, textile, soles, shoe glue, moulds, shoe machines, shoe accessories, hardware and other finished shoes, shoes, shoe materials, shoe chemicals, accessories and shoe machines. Putian shoe industry has a variety of styles and categories of products. Major in the production of sports shoes and leisure shoes, including professional sports shoes, outdoor professional shoes and safety shoes, etc. Marketing network construction to form a scale, with Southeast Fujian as the largest professional market for shoes and clothing - China? Putian Footwear and Garment City has more than 200 overseas marketing networks; the public service platform is well matched, with the establishment of the National Footwear Testing Center, the third-party Footwear Testing and Certification Platform cooperated with Germany South German Group, the R&D and Design Center of China Footwear Industry, the National Rubber Industry Footwear Information Center, and the Trade Risk Forecasting of China Footwear Industry. There are 12 public service platforms, such as police center and footwear export base in China. Putian City has developed logistics industry, and its property flow tentacles are widely distributed at home and abroad. Putian's first e-commerce warehousing and logistics park has begun to operate. Well-known logistics enterprises Shunfeng, Zhongtong, Shentong and Huitong have been stationed. At the same time, Huangshi Net Trade Warehousing and Logistics Park has been built, many well-known logistics enterprises have been introduced, and a logistics industry platform for resource sharing at all levels, such as distribution, warehousing, information and means of production, has been set up. It has promoted the transformation and upgrading of footwear demonstration base industry.

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